About the Master of Science in Marketing…
The Master of Science in Marketing at McCombs School of Business is a 1 year STEM certified program. The program focuses on giving students the skills necessary to transform data, gather insights, and create robust business solutions.
Coursework includes:
- Financial Management
- Marketing Management
- Statistics for Marketing
- Marketing Analytics 1
- Marketing Analytics 2
- Data Analytics and Visualization
- Data Analysis and Dynamic Pricing
- Product and Brand Management
- Design Thinking
- SQL
- Data Visualization and Storytelling
- Consumer Well-being
- Consumers in a Digital World
- Market Data and Demand Modeling
- Marketing Intelligence Capstone
Tools and Skills:
- Excel
- R
- Python
- Conjoint Analysis
- Regression Modeling
- Customer Lifetime Value
- Market Sizing and Segmentation
- Sales Forecasting
- Pricing and Price Promotions
- RFM Analysis
- Canva
Previous roles that graduates have worked in:
- Consulting Analyst
- Business Analyst
- Consumer Insights Analyst
- Data Scientist
- Marketing Manager
- Marketing Consultant